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Social media marketing/ Tracy L. Tuten & Michael R. Solomon.

Physical description: xiv, 332 pages illustrations (some color) 24 cm;
Bibliographic notes: Includes bibliographical references and index;
Edition: 2nd edition.;
Author(s): Tuten, Tracy L.;
Solomon, Michael R.;
ISBN: 9781473913011 pbk.;
Subjects: Social media --Economic aspects; Online social networks --Economic aspects; Internet marketing;
Formatted contents notes: Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.;
Publisher: Los Angeles : Sage , 2015;
Call number: HM 742 T88 2015;
Type: Book
Available At: Main Library -> CBA Library
Availability: View details
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Bar code Accession number Status Location Material type
BA-011051 BA-011051
HM 742 T88 2015		 Available Main Library -> CBA Library
 Book (Print, Microform, Electronic, etc.) Request this item for check-out
Download MARC Record
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008140730t20152015caua 001 0 eng c
020 $a9781473913011$qpbk.
05000$aHM 742$bT88 2015
1001 $aTuten, Tracy L.$d1967$eauthor.
24510$aSocial media marketing$cTracy L. Tuten & Michael R. Solomon.
250 $a2nd edition.
260 $aLos Angeles$bSage$c2015
264 4$c©2015
300 $axiv, 332 pages$billustrations (some color)$c24 cm
504 $aIncludes bibliographical references and index
5050 $aFoundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.
650 0$aSocial media$xEconomic aspects
650 0$aOnline social networks$xEconomic aspects
650 0$aInternet marketing
7001 $aSolomon, Michael R.$eauthor

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