Consumer behavior/buying, having, and being: Mike R. Solomon, Saint Joseph's University.

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Consumer behavior:buying, having, and being/ Mike R. Solomon, Saint Joseph's University.

Physical description: 623 pages color illustrations 28 cm;
General notes: Revised edition of the author's Consumer behavior, 2015.; Includes indexes.;
Edition: Twelfth edition, Global edition;
Author(s): Solomon, Michael R.;
ISBN: 9781292153100 (Global edition);
Subjects: Consumer behavior;
Formatted contents notes: Foundations of consumer behavior -- Buying, having, and being : an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index.;
Publisher: Boston : Pearson , [2018];
Call number: HF 5415.32 S64 2018b;
Type: Book
Available At: Main Library -> CBA Library
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Bar code	Accession number	Status	Location	Material type
BA-011034	BA-011034 HF 5415.32 S64 2018b	Available	Main Library -> CBA Library	Book (Print, Microform, Electronic, etc.)	Request this item for check-out

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Leader
008	151030s2018 mau 001 0 eng
020	$a9781292153100 (Global edition)
050	00$aHF 5415.32$bS64 2018b
100	1 $aSolomon, Michael R.$eauthor.
245	10$aConsumer behavior$bbuying, having, and being$cMike R. Solomon, Saint Joseph's University.
250	$aTwelfth edition, Global edition
260	$aBoston$bPearson$c[2018]
300	$a623 pages$bcolor illustrations$c28 cm
500	$aRevised edition of the author's Consumer behavior, 2015.
500	$aIncludes indexes.
505	0 $aFoundations of consumer behavior -- Buying, having, and being : an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index.
650	0$aConsumer behavior

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