Entrepreneurship in the hospitality, tourism and leisure industries/ Alison Morrison, Mike Rimmington, Claire Williams.
Physical description:
xvii, 250 pages illustrations 25 cm.;
Bibliographic notes:
Includes bibliographical references and index.;
Author(s): Morrison, Alison J.;
Rimmington, Mike.;
Williams, Claire.;
ISBN:
9781138139718;
Subjects: Entrepreneurship;
Hospitality industry --Management;
Tourism --Management;
Leisure industry --Management;
Formatted contents notes:
pt. 1. Concepts, Principles and Environment Associated with Entrepreneurship -- 1. The process of entrepreneurship. -- 2. Entrepreneurs -- 3. Corporate entrepreneurship -- 4. Environment for enterprise -- pt. 2. Finance, Business Planning, Operations Management, Marketing and Strategy -- 5. Finance, business planning and entrepreneurship -- 6. Operation and management of entrepreneurial organizations -- 7. Marketing and entrepreneurship -- 8. Strategy and entrepreneurship -- 9. Entrepreneurship, an overview.;
Summary notes:
Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves. Entrepreneurship in the Hospitality, Tourism and Leisure Industries is an essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees.;
Publisher:
London New York : Routledge , 2016;
Call number: HB 615 M678 2016;
Type: Book Available At: Main Library -> CBA Library Availability: View details Reviews:
10$aEntrepreneurship in the hospitality, tourism and leisure industries$cAlison Morrison, Mike Rimmington, Claire Williams.
260
$aLondon$aNew York$bRoutledge$c2016
300
$axvii, 250 pages$billustrations$c25 cm.
504
$aIncludes bibliographical references and index.
505
0 $apt. 1. Concepts, Principles and Environment Associated with Entrepreneurship -- 1. The process of entrepreneurship. -- 2. Entrepreneurs -- 3. Corporate entrepreneurship -- 4. Environment for enterprise -- pt. 2. Finance, Business Planning, Operations Management, Marketing and Strategy -- 5. Finance, business planning and entrepreneurship -- 6. Operation and management of entrepreneurial organizations -- 7. Marketing and entrepreneurship -- 8. Strategy and entrepreneurship -- 9. Entrepreneurship, an overview.
520
$aEntrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves. Entrepreneurship in the Hospitality, Tourism and Leisure Industries is an essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees.
650
0$aEntrepreneurship
650
0$aHospitality industry$xManagement
650
0$aTourism$xManagement
650
0$aLeisure industry$xManagement
700
1 $aRimmington, Mike.$eauthor
700
1 $aWilliams, Claire.$eauthor
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