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Media writing:a practical introduction/ Craig Batty, Sandra Cain.

Physical description: vi, 289 pages 22 cm.;
Bibliographic notes: Includes bibliographical references and index.;
Edition: Second edition.;
Author(s): Batty, Craig;
Cain, Sandra;
ISBN: 9781137529541 (paperback);
Subjects: Mass media --Authorship.;
Formatted contents notes: Machine generated contents note: -- Introduction1. Approaches to Writing for the Media 2. Writing News: Print and Online 3. Writing News: Broadcast 4. Writing for Magazines 5. Writing for Public Relations 6. Writing Copy for Advertising 7. Screenwriting: Fictional Formats 8. Screenwriting: Factual Formats.;
Summary notes: "A new edition of a lively and critically-enriched guide to writing for the media in a range of different professional contexts. Combining theory with practical techniques, this original text caters for students seeking to hone their skills in areas as diverse as journalism, PR, copywriting and screenwriting" Provided by publisher.;
Publisher: London : Palgrave Macmillan , 2016.;
Call number: P 96 .A86 B38 2016;
Type: Book
Available At: Circulation Section
Availability: View details
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Bar code Accession number Status Location Material type
M-035551 M-035551
P 96 .A86 B38 2016
Available Circulation Section
Book (Print, Microform, Electronic, etc.) Request this item for check-out
Download MARC Record
Leader
008151127s2016 enk 001 0 eng
020 $a9781137529541 (paperback)
05000$aP 96 .A86$bB38 2016
1001 $aBatty, Craig$eauthor.
24510$aMedia writing$ba practical introduction$cCraig Batty, Sandra Cain.
250 $aSecond edition.
260 $aLondon$bPalgrave Macmillan$c2016.
263 $a1602
300 $avi, 289 pages $c22 cm.
504 $aIncludes bibliographical references and index.
5058 $aMachine generated contents note: -- Introduction1. Approaches to Writing for the Media 2. Writing News: Print and Online 3. Writing News: Broadcast 4. Writing for Magazines 5. Writing for Public Relations 6. Writing Copy for Advertising 7. Screenwriting: Fictional Formats 8. Screenwriting: Factual Formats.
520 $a"A new edition of a lively and critically-enriched guide to writing for the media in a range of different professional contexts. Combining theory with practical techniques, this original text caters for students seeking to hone their skills in areas as diverse as journalism, PR, copywriting and screenwriting"$cProvided by publisher.
650 0$aMass media$xAuthorship.
7001 $aCain, Sandra$eauthor.

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