Integrated marketing communication/advertising and promotion in a digital world: Jerome M. Juska.

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Integrated marketing communication:advertising and promotion in a digital world/ Jerome M. Juska.

Physical description: xix, 230 pages 23 cm;
Author(s): Juska, Jerome M.;
ISBN: 9781138695443 (pbk);
Subjects: Internet advertising.; Internet marketing;
Formatted contents notes: What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.;
Publisher: New York, NY : Routledge , 2018.;
Call number: HF 6146 .I58 J87 2018;
Type: Book
Available At: Circulation Section
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Bar code	Accession number	Status	Location	Material type
M-036696	M-036696 HF 6146 .I58 J87 2018	Available	Circulation Section	Book (Print, Microform, Electronic, etc.)	Request this item for check-out

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Leader
008	170502s2018 nyu 000 0 eng
020	$a9781138695443 (pbk)
050	00$aHF 6146 .I58$bJ87 2018
100	1 $aJuska, Jerome M.$eauthor.
245	10$aIntegrated marketing communication$badvertising and promotion in a digital world$cJerome M. Juska.
260	$aNew York, NY$bRoutledge$c2018.
263	$a1708
300	$axix, 230 pages$c23 cm
505	0 $aWhat is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.
650	0$aInternet advertising.
650	0$aInternet marketing

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