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The public relations strategic toolkit:an essential guide to successful public relations practice/ Alison Theaker and Heather Yaxley.

Physical description: xii, 417 pages 25 cm;
Bibliographic notes: Includes bibliographical references and index.;
General notes: Revised edition of the authors' The public relations strategic toolkit, 2012.;
Edition: Second Edition.;
Author(s): Theaker, Alison;
Yaxley, Heather;
ISBN: 9781138678675 (pbk. : alk. paper);
Subjects: Corporations --Public relations; Business communication;
Formatted contents notes: Acknowledgements -- The profession -- Introduction / Alison Theaker -- What is public relations? / Alison Theaker -- What do pr practitioners do? / Alison Theaker -- The pr industry and careers in it / Alison Theaker -- Professionalism and trends in pr / Alison Theaker -- Public relations planning -- Situational analysis / Heather Yaxley -- Understanding public psychology / Heather Yaxley -- Setting objectives / Heather Yaxley -- Strategic campaign execution / Heather Yaxley -- Budgeting and resourcing / Heather Yaxley -- Monitoring and evaluation / Heather Yaxley -- Corporate communications -- Brand management / Alison Theaker -- Effective media relations / Alison Theaker -- Risk, incidents, issues and crisis management / Heather Yaxley -- Corporate social responsibility / Alison Theaker -- International considerations / Alison Theaker -- Digital public relations / Heather Yaxley -- Stakeholder engagement -- Political relations / Heather Yaxley -- Financial and investor relations / Heather Yaxley -- Internal communications / Alison Theaker -- Inter-organisational relationships / Heather Yaxley -- Community relations / Alison Theaker -- Consumer public relations / Alison Theaker -- Appendix -- Bibliography -- Index.;
Publisher: London : Routledge, Taylor & Francis Group , 2018;
Call number: HD 59 T472 2018;
Type: Book
Available At: Circulation Section
Availability: View details
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Bar code Accession number Status Location Material type
M-036700 M-036700
HD 59 T472 2018
Available Circulation Section
Book (Print, Microform, Electronic, etc.) Request this item for check-out
Download MARC Record
Leader
008170807s2018 enk 001 0 eng
020 $a9781138678675 (pbk. : alk. paper)
05000$aHD 59$bT472 2018
1001 $aTheaker, Alison$eauthor.
24514$aThe public relations strategic toolkit$ban essential guide to successful public relations practice$cAlison Theaker and Heather Yaxley.
250 $aSecond Edition.
260 $aLondon$bRoutledge, Taylor & Francis Group$c2018
300 $axii, 417 pages$c25 cm
500 $aRevised edition of the authors' The public relations strategic toolkit, 2012.
504 $aIncludes bibliographical references and index.
5050 $aAcknowledgements -- The profession -- Introduction / Alison Theaker -- What is public relations? / Alison Theaker -- What do pr practitioners do? / Alison Theaker -- The pr industry and careers in it / Alison Theaker -- Professionalism and trends in pr / Alison Theaker -- Public relations planning -- Situational analysis / Heather Yaxley -- Understanding public psychology / Heather Yaxley -- Setting objectives / Heather Yaxley -- Strategic campaign execution / Heather Yaxley -- Budgeting and resourcing / Heather Yaxley -- Monitoring and evaluation / Heather Yaxley -- Corporate communications -- Brand management / Alison Theaker -- Effective media relations / Alison Theaker -- Risk, incidents, issues and crisis management / Heather Yaxley -- Corporate social responsibility / Alison Theaker -- International considerations / Alison Theaker -- Digital public relations / Heather Yaxley -- Stakeholder engagement -- Political relations / Heather Yaxley -- Financial and investor relations / Heather Yaxley -- Internal communications / Alison Theaker -- Inter-organisational relationships / Heather Yaxley -- Community relations / Alison Theaker -- Consumer public relations / Alison Theaker -- Appendix -- Bibliography -- Index.
650 0$aCorporations$xPublic relations
650 0$aBusiness communication
7001 $aYaxley, Heather$d1971$eauthor.

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