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The public relations strategic toolkit:an essential guide to successful public relations practice/ Alison Theaker and Heather Yaxley.
Physical description:
xii, 417 pages 25 cm;
Bibliographic notes:
Includes bibliographical references and index.;
General notes:
Revised edition of the authors' The public relations strategic toolkit, 2012.;
Edition:
Second Edition.;
Author(s):
Theaker, Alison;
Yaxley, Heather;
ISBN:
9781138678675 (pbk. : alk. paper);
Subjects:
Corporations --Public relations;
Business communication;
Formatted contents notes:
Acknowledgements -- The profession -- Introduction / Alison Theaker -- What is public relations? / Alison Theaker -- What do pr practitioners do? / Alison Theaker -- The pr industry and careers in it / Alison Theaker -- Professionalism and trends in pr / Alison Theaker -- Public relations planning -- Situational analysis / Heather Yaxley -- Understanding public psychology / Heather Yaxley -- Setting objectives / Heather Yaxley -- Strategic campaign execution / Heather Yaxley -- Budgeting and resourcing / Heather Yaxley -- Monitoring and evaluation / Heather Yaxley -- Corporate communications -- Brand management / Alison Theaker -- Effective media relations / Alison Theaker -- Risk, incidents, issues and crisis management / Heather Yaxley -- Corporate social responsibility / Alison Theaker -- International considerations / Alison Theaker -- Digital public relations / Heather Yaxley -- Stakeholder engagement -- Political relations / Heather Yaxley -- Financial and investor relations / Heather Yaxley -- Internal communications / Alison Theaker -- Inter-organisational relationships / Heather Yaxley -- Community relations / Alison Theaker -- Consumer public relations / Alison Theaker -- Appendix -- Bibliography -- Index.;
Publisher:
London : Routledge, Taylor & Francis Group , 2018;
Call number:
HD 59 T472 2018;
Type: Book
Available At: Circulation Section
Availability: View details
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Leader | |
008 | 170807s2018 enk 001 0 eng |
020 | $a9781138678675 (pbk. : alk. paper) |
050 | 00$aHD 59$bT472 2018 |
100 | 1 $aTheaker, Alison$eauthor. |
245 | 14$aThe public relations strategic toolkit$ban essential guide to successful public relations practice$cAlison Theaker and Heather Yaxley. |
250 | $aSecond Edition. |
260 | $aLondon$bRoutledge, Taylor & Francis Group$c2018 |
300 | $axii, 417 pages$c25 cm |
500 | $aRevised edition of the authors' The public relations strategic toolkit, 2012. |
504 | $aIncludes bibliographical references and index. |
505 | 0 $aAcknowledgements -- The profession -- Introduction / Alison Theaker -- What is public relations? / Alison Theaker -- What do pr practitioners do? / Alison Theaker -- The pr industry and careers in it / Alison Theaker -- Professionalism and trends in pr / Alison Theaker -- Public relations planning -- Situational analysis / Heather Yaxley -- Understanding public psychology / Heather Yaxley -- Setting objectives / Heather Yaxley -- Strategic campaign execution / Heather Yaxley -- Budgeting and resourcing / Heather Yaxley -- Monitoring and evaluation / Heather Yaxley -- Corporate communications -- Brand management / Alison Theaker -- Effective media relations / Alison Theaker -- Risk, incidents, issues and crisis management / Heather Yaxley -- Corporate social responsibility / Alison Theaker -- International considerations / Alison Theaker -- Digital public relations / Heather Yaxley -- Stakeholder engagement -- Political relations / Heather Yaxley -- Financial and investor relations / Heather Yaxley -- Internal communications / Alison Theaker -- Inter-organisational relationships / Heather Yaxley -- Community relations / Alison Theaker -- Consumer public relations / Alison Theaker -- Appendix -- Bibliography -- Index. |
650 | 0$aCorporations$xPublic relations |
650 | 0$aBusiness communication |
700 | 1 $aYaxley, Heather$d1971$eauthor. |
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