Title:The public relations strategic toolkit : an essential guide to successful public relations practice / Alison Theaker and Heather Yaxley. Author:Theaker, Alison Other authors:Yaxley, Heather-1971--author. Publication information:Routledge, Taylor & Francis Group ISBN:9781138678675 (pbk. : alk. paper) Physical description:xii, 417 pages ; 25 cm Call number: HD 59 T472 2018 Access from: Main Library(at AUF Library) Items: AUF Library M-036700 (M-036700) located at Circulation Section